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ID #SA1231909
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Double Sided Milk Glass Advertising Lightbox Circa.1920s
Sold by Mark Davis Antiques
sold SA1231909
Sorry, but this item has been sold.

Mark Davis Antiques

Sellingantiques Verified Since May 2008
Browse dealers 92 items
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Id #SA1231909
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Double Sided Milk Glass Advertising Lightbox Circa.1920s

1900 - 1920
Description

Double Sided Milk Glass Advertising Lightbox. The sign is a great survivor from the early 1900s. Made by leading shopfitters and sign makers 'E. Pollard and Co Ltd' Farringdon, London.

Johnson and Co were early gramophone makers.

There is a small crack to the glass on one side, but the whole sign is structurally sound and ready to hang.

Approx dimensions 92cm high (excluding hanging hooks), 79cm wide, 25cm deep. There is wiring to the interior, but this will sign will need to be rewired before use.

Physical Dimensions
Height
92cm (36.22")
Width
79cm (31.10")
Depth
25cm (9.84")
Declaration

Mark Davis Antiques has dated this Vintage Advertising Lightbox Sign to the 1920s.

Reference Numbers
Sellingantiques Reference
SA1231909
Dealers Notes

Large store/

Monday -Sunday 9.00-18.00. By prior appointment.

Description
Double Sided Milk Glass Advertising Lightbox. The sign is a great survivor from the early 1900s. Made by leading shopfitters and sign makers 'E. Pollard and Co Ltd' Farringdon, London.

Johnson and Co were early gramophone makers.

“
There is a small crack to the glass on one side, but the whole sign is structurally sound and ready to hang.
Mark Davis Antiques

Approx dimensions 92cm high (excluding hanging hooks), 79cm wide, 25cm deep. There is wiring to the interior, but this will sign will need to be rewired before use.

Height
92cm (36.22")
Width
79cm (31.10")
Depth
25cm (9.84")
Date of Manufacture

Mark Davis Antiques has dated this Vintage Advertising Lightbox Sign to the 1920s.

Reference Numbers
Sellingantiques Ref
SA1231909
Mark Davis Antiques
Sellingantiques verified Since May 2008
Dealer Profile

You can view the stock and full dealer information on the Mark Davis Antiques Profile Page

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A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. SOLD17 SEP 26
1 / 5
Archive I A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. SOLD17 SEP 26

Double Sided Milk Glass Advertising Lightbox Circa.1920s

Archive II A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. View II
Archive III A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. View III
Archive IV A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. View IV
Archive V A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background. View V
Enlarged Archival View

Mark Davis Antiques
Telephone 07890 261614
Location
16 Fore Street
Kingsbridge
Devon
TQ7 1NY
United Kingdom
Dealer Profile Page sellingantiques.co.uk/markdavis
Verified Since May 2008
Items For Sale 92
Items Sold 51
Mark Davis Antiques
Verified Since May 2008
View Dealer Info
Location: 16 Fore Street, Kingsbridge , Devon, TQ7 1NY, United Kingdom
Profile: sellingantiques.co.uk/markdavis
Verified
May 2008
For Sale
92
Sold
51
A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background.
Double Sided Milk Glass Advertising Lightbox Circa.1920s
Ref: SA1231909
A double-sided 1920s metal and milk glass advertising lightbox sign featuring white lettering for The Johnson Talking Machine Co Ltd on a black background.
Detail View 1
Detail View 2
Detail View 3
Detail View 4
Archival Detail

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Cataloguer’s note

Written by Sellingantiques from the dealer’s photographs and listing
  • ObjectAdvertising Lightbox
  • Period1900 - 1920
  • StyleArt Deco
  • MaterialMilk Glass, Metal, Glass
  • ColourBlack and Cream
  • MotifsReverse-painted graphics, metal casing, double-sided glass, period typography
  • SizeH 92 cm (36 in) x W 79 cm (31 in) x D 25 cm (10 in)

This double-sided advertising lightbox dates from the 1920s Art Deco period and carries reverse-painted cream and white lettering on a black milk glass background, reading "THE JOHNSON TALKING MACHINE CO LTD". Manufactured by E. Pollard and Co Ltd of London, the sign sits within a dark metal casing with a bracket and wooden framing elements at the base, displaying small cracks to the glass, surface scuffs, and interior wiring that requires professional updating before use. The structure measures 92 cm high, 79 cm wide, and 25 cm deep. Position this industrial loft style sign on a narrow wall space in an entrance hall, home office, or living room where it can hang securely as a focal point. The double-sided construction allows it to be viewed from multiple angles in an open-plan interior, bringing vintage shop display character to domestic settings.

FAQs

During the 1920s, commercial establishments increasingly adopted illuminated lightboxes to promote their trade both day and night. These signs often featured reverse-painted glass panels housed within durable metal casings, serving as prominent exterior or interior branding for specialist retailers.

Authentic period lightboxes were typically constructed using milk glass or translucent painted glass panels mounted within cast iron, steel, or zinc frames. Internal lighting was provided by standard incandescent fittings designed to project light evenly through the glass.

Original pieces display natural patination and surface wear on the metal casing, alongside period-appropriate typography and manufacturer stamps from known sign makers. The glass panels often exhibit hand-painted or gold-leaf details with minor age-related wear around the frame edges.

An antique lightbox functions effectively as a focal decorative element on a narrow wall, above a sideboard, or displayed within an industrial shelf arrangement. It introduces strong graphic typography and historical character to modern residential or commercial interiors.

Glass panels should be cleaned gently using a soft, dry cloth or mild glass cleaner, avoiding abrasive chemicals that could damage reverse-painted lettering. Metal housing requires light dusting, and internal electrical components should be rewired by a qualified electrician to comply with modern safety standards.
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