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ID #SA1040709
FOR SALE
£780
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Art Deco Shop Window Display Stand
For sale by Elmgarden
for sale €913     $991
£780
Elmgarden

Elmgarden

Sellingantiques Verified Since Feb 2010
Browse dealers 785 items
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Id #SA1040709
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Art Deco Shop Window Display Stand

1900 - 1920
For Sale by Elmgarden
Description

Art Deco Shop Window Display Stand

A lovely piece, and so rare, this one was made by F Sage & Co London for Potter & Sons, both names are etched into one of the brass branches

The stand is set on an odeon style heavy base, the upright column and the 8 branches some of which are articulated are made in brass

The stand is in good condition and works well, an interesting piece designed for the display of jewellery

The Rack is 33” tall, and 27” in diameter

TSC123

Physical Dimensions
Height
84cm (33.07")
Width
69cm (27.17")
Depth
26cm (10.24")
Declaration

Elmgarden has dated this Brass Haberdashery Display Stand to the 1900s.

Reference Numbers
Sellingantiques Reference
SA1040709
Dealers Internal Reference
TSC123
Description
Art Deco Shop Window Display Stand
“
A lovely piece, and so rare, this one was made by F Sage & Co London for Potter & Sons, both names are etched into one of the brass branches.
Elmgarden

The stand is set on an odeon style heavy base, the upright column and the 8 branches some of which are articulated are made in brass

The stand is in good condition and works well, an interesting piece designed for the display of jewellery

The Rack is 33” tall, and 27” in diameter

TSC123

Height
84cm (33.07")
Width
69cm (27.17")
Depth
26cm (10.24")
Date of Manufacture

Elmgarden has dated this Brass Haberdashery Display Stand to the 1900s.

Reference Numbers
Sellingantiques Ref
SA1040709
Dealers Internal Ref
TSC123
Elmgarden
Elmgarden
Sellingantiques verified Since Feb 2010
Dealer Profile

You can view the stock and full dealer information on the Elmgarden Profile Page

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An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base.
1 / 6
Archive I An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base.

Art Deco Shop Window Display Stand

Archive II An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base. View II
Archive III An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base. View III
Archive IV An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base. View IV
Archive V An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base. View V
Archive VI An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base. View VI
Enlarged Archival View
Elmgarden

Elmgarden
Telephone 07768 997 907
Location
Hampshire
United Kingdom
Dealer Profile Page sellingantiques.co.uk/elmgarden
Verified Since Feb 2010
Items For Sale 785
Items Sold 5,606
Elmgarden
Elmgarden
Verified Since Feb 2010
View Dealer Info
Location: Hampshire , United Kingdom
Profile: sellingantiques.co.uk/elmgarden
Verified
Feb 2010
For Sale
785
Sold
5,606
An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base.
Art Deco Shop Window Display Stand
Ref: SA1040709
An Art Deco brass haberdashery display stand featuring tiered adjustable notched arms set on a central column with a stepped black base.
Detail View 1
Detail View 2
Detail View 3
Detail View 4
Detail View 5
Archival Detail

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Cataloguer’s note

Written by Sellingantiques from the dealer’s photographs and listing
  • ObjectDisplay Stands
  • Period1900 - 1920
  • StyleArt Deco
  • MaterialBrass, Painted Iron
  • ColourBrass, Black
  • MotifsNotched brass arms, Stepped base, Spherical finial, Adjustable thumbscrews
  • SizeH 84 cm (33 in) x W 69 cm (27 in) x D 26 cm (10 in)

This Art Deco shop window display stand dates from the 1900 period and is designed for the display of jewellery. The piece is formed of a central upright brass column topped with a spherical finial, mounted on a heavy, stepped black base. Eight brass branches, some of which are articulated, extend outwards from collars on the column and are secured with adjustable thumbscrews, with notches along the edges of the arms. One of the brass branches carries etched inscriptions naming the maker, F Sage & Co London, and the retailer, Potter & Sons. The stand measures 84 cm high, 69 cm wide, and 26 cm deep. In a modern interior, this display stand functions as a striking accessory for a gentleman's library or study, placed atop a sideboard or desk. The articulated arms allow for adjustable positioning to showcase small items such as pocket watches, cufflinks, or trinkets. The combination of the brass metalwork and the painted iron stepped base provides a distinct industrial and commercial aesthetic suited to interior displays, bringing a piece of early twentieth-century retail history into a domestic setting.

FAQs

During the 1920s and 1930s, commercial retailers utilised specialised brass and metal display stands in shop windows and on counters to present accessories such as ties, scarves, gloves, and collars in an organised, elevated fashion.

These commercial fittings were constructed from solid brass, iron, and steel, featuring weighted cast bases to ensure stability, coupled with adjustable notched brass arms and threaded thumbscrews.

Authentic pieces exhibit heavy weighted bases, functional mechanical adjustment screws, notched arm profiles designed to hold specific merchandise, and natural oxidisation on brass components.

These items serve as functional organisers for jewellery and scarves in a dressing area, or function as sculptural brass accents when placed on a sideboard or office desk.

Dust regularly with a dry microfibre cloth and avoid harsh chemical cleaners that strip aged patina; periodic light oiling of threaded adjustment screws ensures smooth mechanical movement.
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