The Vintage Wrist Watch Company has dated this piece to the 1940s.
The watch has a stem-winding movement, calibre 32A, which is working nicely. The movement, with Geneva stripes, is signed General Watch Co, Switzerland and Helvetia.

The brand name Helvetia was registered by Louis Brandt & Frere in 1892. Two years later, the same company registered the name Omega. The Omega range because hugely successful so, to make room for the increased production, the Helvetia range was transferred to a new company, the General Watch Company, with Louis Brandt being one of the directors alongside Edouard Boillat and Louis Courvoisier.

The watch measures 52mm diameter excluding the winding stem and the loop. The case is chromium plated and has general surface marks but overall very acceptable for its age. The case back has the military markings, together with the military arrow or pheon.

The acrylic lens has minor marking but again, nothing too serious at all.
The signed dial has several hairline cracks to the right of the dial centre.
The watch comes in a new presentation box.
The Vintage Wrist Watch Company has dated this piece to the 1940s.
Specialists in antique and vintage wrist watches and pocket watches
You can view the stock and full dealer information on the The Vintage Wrist Watch Company Profile Page