Where were these rugs made?

These textiles originate from the town of Heriz and surrounding villages within the North-West region of Persia. Production centres relied on local materials and traditional designs passed down through generations. The regional style remains distinct from city-based workshop production due to its bold geometric formats and robust structural composition.

How do I place a large carpet in a room?

A substantial floor covering anchors the furniture arrangement within a reception space or dining room. Ensure that the principal seating pieces sit comfortably upon the wool surface. Allow sufficient clearance around the perimeter of the rug to display the surrounding floorboards or paving.

What distinguishes Serapi from standard Heriz?

Serapi carpets typically represent an earlier period of production, featuring more expansive central medallions and muted dye palettes. The drawing tends to be somewhat less dense than later Heriz weaving. Collectors often group them together while recognising the distinct visual lightness of the older Serapi format.

How should I care for vintage wool pile?

Vacuum the rug regularly with a standard suction attachment without rotating bristle brushes. Professional cleaning suited to antique textiles preserves the lanolin within the hand-spun wool. Rotate the piece periodically to ensure even exposure to foot traffic and ambient daylight.