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ID #SA1231046
FOR SALE
£985
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A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)
Sandbanks Antiques
for sale €1,152     $1,251
£985
Sandbanks Antiques

Sandbanks Antiques

Sellingantiques Verified Since Jan 2025
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    Specialising in antique silver, gold boxes, gold coins and objects de vertu. Rare fine-quality imperial chinese porcelain, jades, cloisonné
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Id #SA1231046
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A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

1900 - 1920
Description

A Rare Large 5-Foot-Wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, c. 1900s)

Dimensions: A full 5-foot-wide architectural format, measuring 60 inches wide by 15 inches high (approx. 152.4 cm x 38.1 cm).

Design & Colourway: A rich, deep bottle-green vitreous enamel field framed by a crisp yellow pinstripe border, featuring bold white typography for "Rowntree’s" and "Cocoa", vibrant yellow "ELECT" lettering, and the official royal coat of arms with the attribution "MAKERS TO T.M. THE KING & QUEEN".

Condition Report:

Front: Retains a strong, glossy sheen and clear legibility across the field. Shows honest age-commensurate characteristics, including light surface scuffs and hairline scratches from handling, with characteristic "starburst" enamel chipping and oxidation around the original perimeter mounting holes.

Reverse: Features an untouched, heavy layer of stable rust and mottled historic backing paint, confirming the sign is completely original, unresprayed, and structurally sound on a heavy-gauge iron body.

​Disclaimer: This piece is part of an exclusive single-owner collection featuring approximately 20 to 30 exceptional vintage enamel signs currently available for acquisition.

Please contact us directly for further details or availability.

Due to the substantial 5-foot dimensions and weight of this architectural panel, collection in person is strongly advised By Appointment Only.

Physical Dimensions
Height
38.1cm (15.00")
Width
152.4cm (60.00")
Declaration

Sandbanks Antiques has dated this Vintage Enamel Advertising Sign to the 1900s.

Reference Numbers
Sellingantiques Reference
SA1231046
Description
A Rare Large 5-Foot-Wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, c. 1900s)
“
Dimensions: A full 5-foot-wide architectural format, measuring 60 inches wide by 15 inches high (approx.
Sandbanks Antiques

152.4 cm x 38.1 cm).

fig 1. A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
fig 1. A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

Design & Colourway: A rich, deep bottle-green vitreous enamel field framed by a crisp yellow pinstripe border, featuring bold white typography for "Rowntree’s" and "Cocoa", vibrant yellow "ELECT" lettering, and the official royal coat of arms with the attribution "MAKERS TO T.M. THE KING & QUEEN".

fig 2. A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
fig 2. A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

Condition Report:

Front: Retains a strong, glossy sheen and clear legibility across the field. Shows honest age-commensurate characteristics, including light surface scuffs and hairline scratches from handling, with characteristic "starburst" enamel chipping and oxidation around the original perimeter mounting holes.

fig 3. A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
fig 3. A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

Reverse: Features an untouched, heavy layer of stable rust and mottled historic backing paint, confirming the sign is completely original, unresprayed, and structurally sound on a heavy-gauge iron body.

fig 4. A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
fig 4. A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

​Disclaimer: This piece is part of an exclusive single-owner collection featuring approximately 20 to 30 exceptional vintage enamel signs currently available for acquisition.

Please contact us directly for further details or availability.

Due to the substantial 5-foot dimensions and weight of this architectural panel, collection in person is strongly advised By Appointment Only.

Height
38.1cm (15.00")
Width
152.4cm (60.00")
Date of Manufacture

Sandbanks Antiques has dated this Vintage Enamel Advertising Sign to the 1900s.

Reference Numbers
Sellingantiques Ref
SA1231046
Sandbanks Antiques
Sandbanks Antiques
Sellingantiques verified Since Jan 2025

Specialising in antique silver, gold boxes, gold coins and objects de vertu. Rare fine-quality imperial chinese porcelain, jades, cloisonné

Dealer Profile

You can view the stock and full dealer information on the Sandbanks Antiques Profile Page

Relevant Links
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A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
1 / 15
Archive I A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.

A Rare Large 5-Foot-wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, C. 1900s)

Archive II A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View II
Archive III A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View III
Archive IV A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View IV
Archive V A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View V
Archive VI A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View VI
Archive VII A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View VII
Archive VIII A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View VIII
Archive IX A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View IX
Archive X A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View X
Archive XI A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View XI
Archive XII A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View XII
Archive XIII A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View XIII
Archive XIV A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View XIV
Archive XV A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest. View XV
Enlarged Archival View
Sandbanks Antiques

Sandbanks Antiques
Telephone 07889 139677
Location
Sandbanks
Poole
Dorset
United Kingdom

By appointment only in Poole or London.
Dealer Profile Page sellingantiques.co.uk/sandbanks
Verified Since Jan 2025
Items For Sale 188
Items Sold 80
Sandbanks Antiques
Sandbanks Antiques
Verified Since Jan 2025
View Dealer Info
Location: Sandbanks, Poole, Dorset, United Kingdom, , By appointment only in Poole or London.
Profile: sellingantiques.co.uk/sandbanks
Verified
Jan 2025
For Sale
188
Sold
80
A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
A Rare Large 5-Foot-Wide Vintage Rowntree's Elect Cocoa Enamel Advertising Sign (Bottle Green, c. 1900s)
Ref: SA1231046
A large rectangular bottle green enamel sign featuring white and yellow typography for Rowntrees Elect Cocoa with a royal crest.
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FAQs

Vitreous enamel advertising signs gained widespread commercial popularity between the 1880s and 1950s throughout the United Kingdom. Companies used these durable displays on railway platforms and storefronts to promote household goods, food items, and tobacco using vibrant colours that resisted fading.

These signs were constructed by fusing powdered glass to heavy rolled iron sheets under extreme high temperatures. Multiple layers of coloured enamel powders were stencilled or screen-printed and fired sequentially to create raised, weather-resistant lettering and graphics.

Authentic period signs exhibit heavy-gauge metal bases, distinct layering or relief in the enamel typography, and authentic wear such as chipping around mounting holes exposing oxidised iron. Reproduction pieces typically feature flat modern printing, light flexible metals, and artificially aged surfaces.

A substantial commercial sign acts as an architectural focal point when mounted above a dining sideboard, kitchen island, or sofa. Paired with minimalist modern furniture or industrial elements, the graphic typography adds texture and historic character to a room.

Clean the enamelled surface gently using warm water and mild neutral detergent applied with a soft microfibre cloth. Avoid abrasive cleaners or acids that could scratch the glass surface, and apply a light coat of microcrystalline wax to exposed iron edges to prevent further oxidisation.
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