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sellingantiques.co.uk
ID #SA1214902
FOR SALE
£1,100
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Early 20thc Shop’s Advertising Chair for Watsons Matchless Soap
Heathcote Antiques - S.A Webster
for sale €1,287     $1,397
£1,100
Heathcote Antiques - S.A Webster

Heathcote Antiques - S.A Webster

Sellingantiques Verified Since Sep 2010
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    Heathcote antiques ,a family run business
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Id #SA1214902
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Early 20thc Shop’s Advertising Chair for Watsons Matchless Soap

1900 - 1920
Description

Rare, completely original Early 20thC Shop's Advertising Chair. front enamel panel, in excellent condition Falkirk Iron Co. it has 3 makers stamps at the rear "REGISTERED DESIGN F.EAST DUNDEE" . Sturdy with no worm. Collection or Courier. Been in a private collection for over 20 years.

H: 36"

W: 17"

D: 18 1/2"

Seat H: 18 3/4"

Declaration

Heathcote Antiques - S.A Webster has dated this Antique Advertising Side Chair to the 1900s.

Reference Numbers
Sellingantiques Reference
SA1214902
Dealers Notes

COLLECTION OR PLEASE CONTACT US IF YOU HAVE ANY QUESTIONS OR FOR A RELIABLE DELIVERY QUOTE . WE DELIVER WORLDWIDE

Tel Shop: 01535 635250 or Mob: 07887 900572

Email: heathcoteantiques@gmail.com

More Stock on www.heathcoteantiques.co.uk

Shop Open Hours

Mon - Tues Closed

Wed-Sat 9:00am - 5:00pm

Mobile Number 07887 900572

Refund Guarantee

If there is a genuine reason for you not being happy with your purchase, within 14 days of receiving your item we will offer you a full refund on the purchase price (all you will have to do is pay the courier fee's & return the original receipt).

What We Sell

Heathcote Antiques mainly deal with English Antiques from the 18th Century to modern decorative items.

Furniture (All Styles)

Clocks (Grandfather, Wall, & Mantle)

Lighting (Original)

Kitchenalia

Pottery & Porcelain

Glassware

Metalware

English Pine (Stripped & Un-Stripped)

Victorian Curtain Poles & Fittings

Fireplaces & Accessories

Door Furniture including Knobs & Latches

Titchmarsh & Goodwin oak furiture.

Description
Rare, completely original Early 20thC Shop's Advertising Chair. front enamel panel, in excellent condition Falkirk Iron Co. it has 3 makers stamps at the rear "REGISTERED DESIGN F.EAST DUNDEE" . Sturdy with no worm. Collection or Courier. Been in a private collection for over 20 years.

H: 36"

W: 17"

D: 18 1/2"

Seat H: 18 3/4"

Date of Manufacture

Heathcote Antiques - S.A Webster has dated this Antique Advertising Side Chair to the 1900s.

Reference Numbers
Sellingantiques Ref
SA1214902
Heathcote Antiques - S.A Webster
Heathcote Antiques - S.A Webster
Sellingantiques verified Since Sep 2010

Heathcote antiques ,a family run business

Dealer Profile

You can view the stock and full dealer information on the Heathcote Antiques - S.A Webster Profile Page

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An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest.
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Archive I An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest.

Early 20thc Shop’s Advertising Chair for Watsons Matchless Soap

Archive II An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View II
Archive III An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View III
Archive IV An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View IV
Archive V An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View V
Archive VI An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View VI
Archive VII An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View VII
Archive VIII An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View VIII
Archive IX An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View IX
Archive X An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View X
Archive XI An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest. View XI
Enlarged Archival View
Heathcote Antiques - S.A Webster

Heathcote Antiques - S.A Webster
Telephone 01535 635 250 or 07887 900572
Location
West Yorkshire
United Kingdom
Dealer Profile Page sellingantiques.co.uk/webster
Verified Since Sep 2010
Items For Sale 147
Items Sold 4,441
Heathcote Antiques - S.A Webster
Heathcote Antiques - S.A Webster
Verified Since Sep 2010
View Dealer Info
Location: West Yorkshire, United Kingdom
Profile: sellingantiques.co.uk/webster
Verified
Sep 2010
For Sale
147
Sold
4,441
An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest.
Early 20thC Shop’s Advertising Chair for Watsons Matchless Soap
Ref: SA1214902
An antique wooden side chair with turned legs featuring an integrated blue and white enamel advertising sign for Watsons Matchless Cleanser Soap set into the backrest.
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Archival Detail

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Every single antique dealer on our platform is individually approved by our internal team. We verify their professional trade history, ethical standards, and photographic quality to ensure a secure, high-standard buying environment. Upon joining, every dealer agrees to a strict 9-point code of conduct. While issues can occasionally arise, our dealers typically resolve them swiftly and directly with the buyer. In fact, since our founding in 2002, Sellingantiques has only had to step in to help resolve an issue on roughly five occasions—a true testament to the quality of our dealers and their dedication to your happiness.

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Our dealers are highly experienced in packing and shipping fragile, high-value antiques. Because you are in direct contact with the dealer, you will be able to easily go through all available shipping and insurance options together to ensure your item arrives safely.

The Sustainable Choice

Antiques are the ultimate green purchase. By choosing historical pieces over newly manufactured goods, you completely eliminate the carbon footprint of modern mass production while preserving exceptional, timeless craftsmanship.

FAQs

During the late Victorian and Edwardian eras, manufacturers produced promotional furniture for general stores, chemists, and barbershops. Seating items were customized with enamelled or stencilled brand graphic inserts to serve as functional customer seating while promoting household goods.

These pieces were primarily constructed from solid hardwoods such as oak, beech, or pitch pine, featuring turned legs and stretchers for durability. The advertising panels were typically crafted from vitreous enamelled iron or painted tin inserted directly into the backrest frame.

Authentic pieces exhibit wear consistent with commercial use, including natural patination on the wooden seat and frame. Original enamel panels display characteristic mounting grommets or corner tabs, along with period-correct typography and manufacturing marks.

An advertising chair functions well as a singular accent piece in an entryway, hallway, or cloakroom. The bold graphic lettering provides a visual contrast when paired with contemporary minimalist decor or industrial kitchen schemes.

The timber frame should be treated with natural bees-wax polish to preserve the original finish, avoiding harsh chemicals. The enamel sign panel can be wiped gently with a soft damp cloth, ensuring moisture does not seep into the surrounding wooden groove.
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