0
10,789  PAGES BROWSED TODAY PAGES TODAY • 36  ANTIQUES UPLOADED TODAY NEW ARRIVALS
Sorted by
Per page
DEALER LOGIN
Selling Antiques Logo
0
Saved
Home
Return
Dealer Login
500+ Shops
Dealers
Newly Added
0
Saved
Sort Order
Latest
Price Low
Price High
sellingantiques.co.uk
ID #SA1200492
FOR SALE
£600
Email
Save
Early 20th Century Fry’s Chocolate Advertising Cabinet
D and A Binder Ltd
for sale €702     $762
£600
D and A Binder Ltd

D and A Binder Ltd

Sellingantiques Verified Since May 2015
View Dealers Stock Page
Relevant Links
Id #SA1200492
PDF SHARE
SAVE

Early 20th Century Fry’s Chocolate Advertising Cabinet

1900 - 1920
Description

A striking early 1920s advertising cabinet made for Fry’s Chocolate, originally used as a freestanding promotional display in a grocer’s or confectioner’s shop.

The cabinet features its reverse-painted and gilt glass panels reading “Fry’s Choice Chocolate” and “Fry’s Pure Breakfast Cocoa”, framed by warm mahogany and topped with a shaped arched crest painted with cocoa pods and the wording “Fry’s Chocolate”. Additional carved and gilt lettering to the top and base includes “Every Day a Fry Day” and “Makers to HRH The King”.

The narrow, upright form and subtle overhanging cornice are typical of Edwardian commercial furniture, designed to catch the eye on the shop floor while providing internal storage for boxed stock or promotional material. The cabinet opens to reveal a simple interior, retaining a rich, well-aged patina throughout.

Today, this piece works beautifully as a statement cabinet for retail, hospitality, kitchens, or characterful interiors, offering genuine period branding and strong visual presence.

We believe that the hand painted writing has been retouched over the years, making it more of a recent addition.

H: 115 W: 38 D: 19 cm

Physical Dimensions
Height
115cm (45.28")
Width
38cm (14.96")
Depth
19cm (7.48")
Declaration

D and A Binder Ltd has dated this Antique Advertising Display Cabinet to the 1920s.

Reference Numbers
Sellingantiques Reference
SA1200492
Dealers Notes

All of our prices include current VAT (20%). Thanks.

Description
A striking early 1920s advertising cabinet made for Fry’s Chocolate, originally used as a freestanding promotional display in a grocer’s or confectioner’s shop.

The cabinet features its reverse-painted and gilt glass panels reading “Fry’s Choice Chocolate” and “Fry’s Pure Breakfast Cocoa”, framed by warm mahogany and topped with a shaped arched crest painted with cocoa pods and the wording “Fry’s Chocolate”.

“
Additional carved and gilt lettering to the top and base includes “Every Day a Fry Day” and “Makers to HRH The King”.
D and A Binder Ltd
fig 1. A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.
fig 1. Early 20th Century Fry’s Chocolate Advertising Cabinet

The narrow, upright form and subtle overhanging cornice are typical of Edwardian commercial furniture, designed to catch the eye on the shop floor while providing internal storage for boxed stock or promotional material. The cabinet opens to reveal a simple interior, retaining a rich, well-aged patina throughout.

fig 2. A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.
fig 2. Early 20th Century Fry’s Chocolate Advertising Cabinet

Today, this piece works beautifully as a statement cabinet for retail, hospitality, kitchens, or characterful interiors, offering genuine period branding and strong visual presence.

We believe that the hand painted writing has been retouched over the years, making it more of a recent addition.

H: 115 W: 38 D: 19 cm

Height
115cm (45.28")
Width
38cm (14.96")
Depth
19cm (7.48")
Date of Manufacture

D and A Binder Ltd has dated this Antique Advertising Display Cabinet to the 1920s.

Reference Numbers
Sellingantiques Ref
SA1200492
D and A Binder Ltd
D and A Binder Ltd
Sellingantiques verified Since May 2015
Dealer Profile

You can view the stock and full dealer information on the D and A Binder Ltd Profile Page

Relevant Links
PDF SHARE
SAVE
A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.
1 / 7
Archive I A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.

Early 20th Century Fry’s Chocolate Advertising Cabinet

Archive II A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View II
Archive III A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View III
Archive IV A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View IV
Archive V A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View V
Archive VI A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View VI
Archive VII A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest. View VII
Enlarged Archival View
D and A Binder Ltd

D and A Binder Ltd
Telephone 020 7609 6300 or 07944 356 180
Location
101 Holloway Road
London
N7 8LT
United Kingdom
Dealer Profile Page sellingantiques.co.uk/danda
Verified Since May 2015
Items For Sale 165
Items Sold 811
D and A Binder Ltd
D and A Binder Ltd
Verified Since May 2015
View Dealer Info
Location: 101 Holloway Road, London, N7 8LT, United Kingdom
Profile: sellingantiques.co.uk/danda
Verified
May 2015
For Sale
165
Sold
811
A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.
Early 20th Century Fry’s Chocolate Advertising Cabinet
Ref: SA1200492
A tall, narrow mahogany advertising display cabinet featuring white glass panels with gold lettering for Frys Chocolate and an arched painted crest.
Detail View 1
Detail View 2
Detail View 3
Detail View 4
Detail View 5
Detail View 6
Archival Detail

Strictly Vetted Dealers

Every single antique dealer on our platform is individually approved by our internal team. We verify their professional trade history, ethical standards, and photographic quality to ensure a secure, high-standard buying environment. Upon joining, every dealer agrees to a strict 9-point code of conduct. While issues can occasionally arise, our dealers typically resolve them swiftly and directly with the buyer. In fact, since our founding in 2002, Sellingantiques has only had to step in to help resolve an issue on roughly five occasions—a true testament to the quality of our dealers and their dedication to your happiness.

Secure Transit

Our dealers are highly experienced in packing and shipping fragile, high-value antiques. Because you are in direct contact with the dealer, you will be able to easily go through all available shipping and insurance options together to ensure your item arrives safely.

The Sustainable Choice

Antiques are the ultimate green purchase. By choosing historical pieces over newly manufactured goods, you completely eliminate the carbon footprint of modern mass production while preserving exceptional, timeless craftsmanship.

FAQs

An antique commercial advertising cabinet is a retail display piece produced in the late nineteenth or early twentieth century to showcase and market specific brand products, such as chocolate, tea, or tobacco, within shops.

These cabinets were predominantly crafted from hardwoods such as mahogany, oak, or pitch pine, fitted with clear or frosted glass panels, and decorated with gilding, enamel lettering, or reverse-painted glass designs.

Authentic cabinets typically feature period-correct joinery, genuine patina on the timber, original glass panels with hand-applied gilding or transfer lettering, and historical branding details or royal warrants.

An advertising cabinet serves as an engaging focal point in a kitchen, dining room, or hallway, functioning effectively as a drinks cabinet, pantry display, or storage for collected curiosities.

Clean glass panels carefully with a soft dry cloth, avoiding harsh liquid cleaners that could penetrate behind the frame and damage reverse painting or gilding. Apply a high-quality beeswax paste to the timber surfaces periodically.
items
Add keywords to the filter
Price
£100
£250000
Era
Movements
Material
Origin
Stock Location
Freshness
Online Payments
Categories